On the afternoon of October 1, 2026, the workshop "Creator Talk – From Passion to Personal Brand" was held in room A301, Facility 1, Lac Hong University. The program provided students with practical insights into content creation, personal branding, and video editing for communications, online business, and e-commerce.
The workshop featured Ms. Linh Đan, Content Creator; Mr. Thành Nam, Founder/Media Leader; and Ms. Thanh Bình, Lecturer from the Faculty of Information Technology. The guest speakers offered students a realistic perspective on channel building, content development, and personal image shaping across digital platforms.
Ms. Bùi Thị Thu Trang, Head of the E-Commerce Department representing the Faculty of IT, presents a letter of appreciation to participating guest speakers.
Content Creation as a Vital Skill in E-Commerce
Within the e-commerce landscape, content serves not only to convey information but also to attract customers, build trust, and drive sales conversions. A well-crafted short video, social media post, or livestream session can help brands engage target audiences more effectively across Facebook, TikTok, and other digital platforms.
Ms. Trần Thị Thanh Bình, E-Commerce Lecturer at the Faculty of IT, sharing insights at the workshop.
At the Creator Talk Workshop, students were guided on how to research, select, and develop content ideas tailored to specific viewer demographics. The speakers emphasized that effective content requires a clear message, engaging presentation, and a suitable call to action.
These skills apply directly to courses and projects in Content Marketing, Digital Marketing, Social Commerce, and omnichannel retail operations.
Building a Personal Brand on Digital Platforms
A core focus of the workshop centered on personal branding methodologies. Students explored how to identify individual strengths, select niche topics, and establish a distinct style when developing their channels.
Ms. Linh Đan, Content Creator, shares channel-building experience derived from personal branding.
According to the guest speakers, a personal brand is shaped not merely by outward image but by knowledge, shared value, and consistency in content production. For e-commerce students, a personal brand enhances career opportunities across fields such as content creation, digital media, affiliate marketing, livestream selling, and e-commerce channel management.
Initiating personal branding during university years also helps students progressively refine communication, public speaking, storytelling, and community-building skills.
Practicing Video Editing for Media and Sales
Alongside content ideation and personal branding, the workshop introduced students to practical video editing workflows. Participants learned how to select footage, arrange content, create focal points, and finalize short-form videos capable of sustaining viewer retention.
Mr. Thành Nam, Founder/Media Leader, shares practical experience in producing media videos.
Video editing skills have become increasingly essential in e-commerce operations. Businesses and sellers utilize video to showcase products, demonstrate usage instructions, share customer testimonials, promote special offers, or draw viewers to livestream sessions.
Through expert guidance and demonstrations, students gained a deeper understanding of the connection between creative content and business objectives. An effective video must be visually appealing while aligning with target customer needs and supporting specific communication or sales goals.
Real-World Experience from Industry Practitioners
Real-life stories shared by the guest speakers helped students visualize the professional realities of a Content Creator. Channel development demands perseverance, regular trend analysis, and continuous experimentation with novel presentation formats.
The speakers also discussed topic selection, posting schedules, differentiation strategies, and overcoming common challenges during channel growth. An interactive Q&A session addressed questions regarding starting content creation, brainstorming ideas, and defining personal style.
Students realized that passion serves as a starting point, but sustainable growth requires structured planning, practical execution skills, and a commitment to continuous learning.
Connecting Experiential Learning with E-Commerce Education
The Creator Talk Workshop bridged classroom theory with the practical demands of the labor market. The program reflects current trends in e-commerce, where short-form video, livestreams, and personal branding serve as vital tools to reach and persuade consumers.
Overview of the workshop gathering over 100 students.
Through experiential learning, students developed competencies in customer research, content creation, digital media, channel management, and video production. These foundations prepare learners to adapt to diverse career roles within the e-commerce and digital economy sectors.
The "Creator Talk – From Passion to Personal Brand" workshop has concluded, but the knowledge and insights shared will accompany students on their journey toward building personal visibility, enhancing creative capabilities, and applying content strategies within e-commerce.
